Likert scale questions allow you to assess the following: Level of agreementĮnable customers to indicate the extent to which they agree or disagree with a particular statement.Įxample : Please select how much you agree or disagree with the following statement: cats make better pets than dogs In addition to helping you measure agreement, Likert scale can help you assess and measure frequency, importance, quality, likelihood, etc. This type of rating scale is used in customer surveys to accurately assess the experiences your customers had with your brand, product, or service. It is typically used to measure how much an individual agrees or disagrees with a given statement.Ī Likert scale question provides respondents with five or seven possible answers that range from polar opposites - complete agreement to complete disagreement. Likert scale questions gauge the opinions and attitudes of people towards a specific scenario. Here’s everything we’ll cover, feel free to jump to a relevant section: In this article, we explain what a Likert scale is, give you some examples, and list the best Likert Scale questions you can ask your customers. Likert scale questions help you measure your audience’s opinions and perceptions with a greater degree of nuance than a simple “yes or no” question.
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